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A search query by a potential customer generates multiple search results, out of which the customer picks up a few top-ranking products and reviews which one to buy. When reviewing customers, consider multiple factors including the product title, images, any attached videos, and most importantly, the product description. As a seller on Amazon, it is your prime duty to create a meaningful and relevant description to attract customers and achieve higher ratings and rankings.
Here are 5 tips to optimize the product description on Amazon.
Define your buyers
Before creating a description, you must understand your potential customers. These few questions must be straightforward in your mind,
Who will be your customers?
What are they looking for?
Which product do they want to buy from you?
Why will your customers choose you over other products?
And many more. When crafting your product description based on the answers to these questions, review it carefully multiple times.
Sufficient keyword research
Keywords play an essential role in the description of your product. An accurate product description is one that is neither stuffed with too many keywords nor lacks their usage. Before you insert appropriate keywords in your description, it is suggested that you perform detailed research on the keywords used by your competitors, keywords that sell most of your products and the trending ones.
Usage of Bullets
It is recommended that while creating a product description, be it on Amazon or any other seller's platform, the advantages and features of the product be listed in bullet points. These directly attract the customer's attention and help them to have a better understanding of the product. Bullets make it easier for customers to compare your products with those of your competitors.
Easy to read
Customers avoid reading descriptions in the form of huge paragraphs, and where the customer needs to find information about the product by reading thoroughly. A fair description gives a small introductory paragraph to the product, followed by bullets listing the product's features and the concluding one or two-line statement, again about the product. You can also list the available colours or other variants of the product in the description.
Reviewing the description
Before you finalize the product description, make sure that you review it again and again. Keep a close eye on the description's language, spelling, punctuation, grammar and tone. Try to use positive words and a positive tone instead of commanding. You can also appoint freelancers to write the product descriptions for your products for a minimal amount of money.
Selling a product via online platforms requires lots of effort and time. Everything needs to be on point, be it the image, title, or description. Be careful while you create the product page because any error or misleading information could cause you to lose potential customers.
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